Author: jasongervais
Published articles: 6
Developing a quality Internet marketing program involves so many elements that doing it all in-house is near impossible. Having a highly skilled team of experts handling your search engine marketing, online reputation management, website design and other aspects is one of the keys to maximizing your return on investment (ROI). Here are some key aspects …
Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of …
Places like Twitter, Facebook, and the multitude of blogs are often the spawning grounds for negative content campaigns. As the risk of these negative campaigns increases, having an existing presence on these social networks can make countering the content much faster and easier. By being a part of the conversation, a company can at least …
Proactive Reputation Management is much better than reacting to negative publicity, when your reputation is at stake. This article explores the relationship between Proactive Reputation Management and your SEO / SEM Company. Reputation management is often seen as necessary only when a negative publicity attack is under way. While working with an accomplished reputation management company …
Keyword selection and usage, when incorporated using research and planning, can generate targeted visitors and increased conversion rates while taking shortcuts or operating with pre-conceived ideas on what will work can lead to a site’s underperformance and ultimate failure. Due to the required investments in time and money for effective search engine optimization of relevant …
Writing for search engine optimization, more than ever, is a balance of art and science. While the science applies to predominantly toward the search engines, the art pertains to the content your visitors see once they arrive at your site. While there are an absolutely unlimited number of SEO mistakes that can be made, the …